More of this Feature • Brochure Lesson 1 • Brochure Card Lesson 2

Brochure Checklist
Many of the items in this list are optional. You must decide which ones are appropriate for your brochure.

• Name of Location, Business or Organization.
• Address.
• Phone Number.
• Fax Number.
• Email Address.
• Web Page Address.
• Headline that creates curiosity, states a major benefit, or otherwise entices the reader to open and read your brochure.
• Headline that states the name of the Product, Project, or Described Process.
• Subheads.
• Short, easy to read blocks of text.
• Lists, charts.
• Key Benefits (2-3).
• Features.
• Instructions, steps, parts (for a procedure, to assemble a product, etc.)
• Biography (of business owner, key members of organization, officers, etc.).
• Mission Statement.
• History.
• Logo.
• Graphic Image(s) (including purely decorative elements).
• Photographs of product, place, people.
• Diagram, flow chart.
• Map.
• Call to Action (What you want the reader to do: call, visit, fill out a form, etc.)

Checklist for a Brochure about a Place
These are a few things to look for specifically related to brochures about a place. Not all will apply to your brochure.

• Does the brochure give enough information that the reader knows where to find this place? (Map, directions)
• Does the brochure tell what is significant about this place (historical importance, tourist attractions, famous residents, significant industries, etc.)?
• Are there interesting pictures? (Pictures with people are usually more effective but pictures of well-known landmarks or beautiful scenery can work with or without people in the photos)
• Are the pictures or clip art useful? Do they help to tell the story or do they just seem to be filling up space?
• Does the brochure make the reader want to visit this place (if that is the purpose of the brochure)?
• Does the brochure make the reader want to avoid this place (if that is the purpose of the brochure)?

Checklist for a Brochure about an Organization
These are a few things to look for specifically related to brochures about an organization. Not all will apply to your brochure.

• Does the brochure give the name of the organization?
• Is the purpose of the organization clearly stated?
• Does the brochure list the organizations activities?
• If appropriate, is there a calendar of events?
• If the organization has a product or service that it sells (or gives away) is that in the brochure?
• Does the brochure state the membership requirements (if any) for the organization?
• Does the brochure tell how to contact the organization?
• Are the most important activities of the organization highlighted?
• Does the brochure make the reader want to join the organization (or find out more about it)?

Resources for Brochure Projects

• Collection of brochures from family, friends, local businesses. (Travel brochures and brochures from local clubs are good examples for Lesson 1; instruction booklets for watches, assembly instructions for small toys, and brochures from your local utility company explaining water conservation practices, etc. are good examples for Lesson 2)
• Brochure design books and portfolios (optional).
• Classroom or Library Reference Materials.
• Access to Internet Resources (optional).
• Page Layout Software (with Brochure Templates if possible)(see online resources below).
• Scanner, clip art books, graphics software (optional).
• Plain or color paper, staples (if doing booklet style brochures).
• Laser or inkjet printer able to handle chosen paper stock.