Stumbled across this recently. MyHexColor wants to sell you a color for $1. Not just any color. Your color. Created by Damien van Holten and Bart Veraart, the site is a project aimed at "exploring what colors mean to people."
Using the color picker you find a color that hasn't already been claimed. Buy it for $1. In exchange you get to name your color, link it to your Web site if you want (some of those blocks of sold colors contain links to Web sites), and receive a badge to put on your Web site or blog that shows off your personal color (example).
Uh, OK. So, can I charge people for using my color? According to their FAQ, no.
Do I own the color I buy?
Yes and no. Within the confines of this website it's yours! It will be identified by the name that you give it and it will link to your website. How cool is that?
Out there in the real world it's impossible to own colors (sorry T-Mobile).
Related: Explore Color Meanings and Vote on Your Favorite Color



