Sunday April 20, 2014
Keep Odd or Even Elements in Balance.
The number of text and graphic elements you use on a page and how you arrange them can support the overall intended tone of your document whether you want to appear formal, traditional, and authoritative or informal, lively, and friendly -- or something in between.
Not hard and fast rules but in general:
Learn more about balance.
Wednesday April 16, 2014
There are many ways to apply the principle of balance to our pages. A good balance of text and images. A balance of light and dark areas. A balance of primary, secondary, and tertiary information. Balance doesn't mean you have to have the same amount of each type of information or design element. You can have more pictures than text or more white space than images. Balance is about arranging your text and images so that the page doesn't seem out-of-whack or lop-sided. Balance helps to keep the eye on the page or on the most important information. Learn from these lessons on the principle of balance.
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Sunday April 13, 2014
Select a Single Visual or Make Strong Visual Connections.
A single visual can create greater impact than a bunch of visuals that are all competing for attention.
Don't be wimpy either. Make it a big, strong, dominant element of the page. Or, when using multiple images, tie them together by style or placement or some other method that gives them a connection, so they form a single visual unit. Learn more about using fewer images or combining multiple images (works with more than just mug shots).
Tuesday April 8, 2014
When Lilacs Last in the Dooryard Bloom'd by Walt Whitman was an elegy written after Abraham Lincoln's assassination in April 1865. Within Whitman's poem the lilacs carry a great deal of symbolism including love, respect, grief, and rebirth. The springtime lilacs come in many shades of pink and purple. The color called lilac is generally on the purple (violet) side.
Like lavender, the color lilac is ...
... a feminine color
... a romantic color
... a slightly nostalgic or old-fashioned color
... a Springtime color
... an Easter color