- Select the item you want to scale either with the Selection Tool or the Direct Selection Tool (depending on whether you want to scale the graphic with the image frame or just the graphic leaving the image frame untouched).
- Select the Scale Tool.
- Now drag away from the object you want to scale to make it bigger, or drag towards the object to make it smaller. If you want to maintain the proportions of your object, drag the Scale Tool from one of the corners of your object and hold down Shift as you do that.
"Fit Content" Buttons in the Control Palette
Have a look at the buttons in the illustration below.
- Top left: Fit Content to Frame
- Bottom left: Centre Content
- Top right: Fit Frame to Content
- Botom right: Fit Content Proportionally
Those buttons do simply what they say, but I want to just clarify one point: the Fit Content to Frame will deform your content to fit it into your frame, while the Fit Content Proportionally, will scale your image so that it fits in your frame, but will keep the proportions, so you might have some blank space left in your frame.
You can also scale objects by using the W and H value or the X and Y percentages in the Control Palette.
