One of the principles of design, balance places elements on the page so that text and graphic elements are evenly distributed. In layouts with an even balance the graphics don't overpower the text and the page doesn't seem to tilt to one side or the other.
Specific types of balance are:
- Symmetrical where the page elements are centered or create mirror images. Examples of Symmetrical Balance are often seen in more formal, static page layouts
- Asymmetrical where there are an odd number of elements or the elements are off-center. Examples of Asymmetrical Balance may incorporate odd numbers of elements or different sized elements and can be more informal and relaxed or more dynamic.
- Radial where elements on the page radiate from a central point. Examples of Radial Balance might appear in a circular arrangement or a spiral.
Balance is achieved not only by the distribution of text and images but the distribution of white space. Closely related to balance is the concept of the rule of thirds, the visual center, and the use of grids.
"The rule of thirds says that most designs can be made more interesting by visually dividing the page into thirds vertically and/or horizontally and placing our most important elements within those thirds."