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What is the Best Desktop Publishing Software for Business Professionals?

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Readers choose QuarkXPress and Xara Designer Pro as best business software.

Readers choose QuarkXPress and Xara Designer Pro as the best desktop publishing software for business professionals.

About.com; Background boxshots Quark, Inc. and Xara
Question: What is the Best Desktop Publishing Software for Business Professionals?
Readers chose QuarkXPress and Xara Designer Pro in the 2011 About.com Readers' Choice Awards.
Answer: The best desktop publishing software for business professionals is software that allows businesses to create a variety of materials common to business including business cards, brochures, annual reports, letterhead, books, and advertising. It is used primarily in an office setting — including small or home-based businesses whether that is for an in-house design team, individual office workers, or by small business owners doing their own marketing materials.

About.com Readers' Choice Winners and Finalists

About.com Desktop Publishing Guide Choice

This is really a broad category since it encompasses businesses of all sizes from large corporations to small home-based businesses and the readers choices reflect this. Here are my thoughts on the best desktop publishing software for business use.
  • If you are a Mac user, Xara and Serif are out of the running. For a small business owner on a Mac, consider using Apple Pages for your desktop publishing.
  • For large business enterprises with an in-house design staff, the top choices are QuarkXPress and the Adobe Creative Suite.
  • For small businesses and home-based operations, Serif PagePlus would top my list if you expect to be doing all or most of your own marketing materials.
  • For small business owners who really need to cut costs and who will be printing out their materials (such as business cards on perforated paper) on a desktop printer, take a look at the free Serif PagePlus Starter Edition.

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