Question: What is the Best Desktop Publishing Software for Business Professionals?
Readers chose QuarkXPress and Xara Designer Pro in the 2011 About.com Readers' Choice Awards.
The best desktop publishing software for business professionals is software that allows businesses to create a variety of materials common to business including business cards, brochures, annual reports
, letterhead, books, and advertising. It is used primarily in an office setting — including small or home-based businesses whether that is for an in-house design team, individual office workers, or by small business owners doing their own marketing materials
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About.com Desktop Publishing Guide Choice
This is really a broad category since it encompasses businesses of all sizes from large corporations to small home-based businesses and the readers choices reflect this. Here are my thoughts on the best desktop publishing software for business use.
- If you are a Mac user, Xara and Serif are out of the running. For a small business owner on a Mac, consider using Apple Pages for your desktop publishing.
- For large business enterprises with an in-house design staff, the top choices are QuarkXPress and the Adobe Creative Suite.
- For small businesses and home-based operations, Serif PagePlus would top my list if you expect to be doing all or most of your own marketing materials.
- For small business owners who really need to cut costs and who will be printing out their materials (such as business cards on perforated paper) on a desktop printer, take a look at the free Serif PagePlus Starter Edition.