To further customize the look of this ad layout, change the margins, fonts, leading, size of the initial cap, size of the visual, and alter the column layout. You might try a headline left variation if the photo orientation is more suitable to that arrangement.
- Visual first, to the left. If the visual lends itself to a more vertical arrangement or if you want to equalize the importance of the visual and headline, try this.
- Headline next, to the right of visual. When you break your headline up into several lines like this, you'll probably want to avoid headlines that are too long.
- Caption below photo.
- Place main ad copy in two columns. You might want to use a drop cap as a lead-in.
- Place your contact information (signature) at the bottom of the second column in the lower right corner.
