From type changes to contrasts in size and color, makeover or create great display and small space ads using ideas from three classic desktop publishing books.
More Desktop Publishing Quick Tips
Advertising from the Desktop
The Desktop Publisher's Guide to Designing Ads That Work
by Elaine Floyd & Lee Wilson
Ventana Press
ISBN 1-56604-064-7
- Why I Recommend It - Solid marketing and design advice based on proven advertising techniques. Through plentiful illustrations, descriptive text, lists, and tips Floyd and Wilson take you from concept to finished and effective ads. The illustrations alone are worth the price of the book.
The Makeover Book
101 Design Solutions for Online & Desktop Publishers
by Roger C. Parker & Joe Grossman
Ventana Press
ISBN 1-56604-132-5
- Why I Recommend It - Seeing is believing and understanding. Parker gives you page after page of "less than perfect" desktop-published brochures, newsletters, reports, resumes, and charts. Each "before" has an accompanying "after" — with liberal tips and makoever notes. Timeless tips are applicable to ads and many other documents. (This mini-review refers to an earlier edition of this book.)
The Non-Designer's Design Book
Design and Typographic Principles for the Visual Novice
by Robin Williams
Peachpit Press
ISBN 1-56609-159-4
- Why I Recommend It - A delightful, easy read that gently prods readers away from common novice design blunders whether designing an ad, a flier, or a business card. Williams presents complex principles in nicely illustrated, easy-to-understand chunks.
