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Create a Headline Hierarchy

Size helps establish importance


Headline hierarchy

Use headline size to establish importance

When using multiple sizes of headlines, create an obvious hierarchy with size. Make sure there is a distinct difference between each headline or subhead level. As an alternative to size only, create contrast with both size (perhaps less difference in size) by using different fonts within the same font family, such as bold for the main headlines and condensed for the secondary headlines.

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