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Reader's Cues: End Signs in Newsletter Design

The End is in Sight For Your Readers (That's a Good Thing!)

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End signs signal the end of the story

Tell readers where to stop with end signs

Use graphic accents as end signs to signal the end of an article. End signs are especially useful reader cues in long articles in a magazine or newsletter design that continue on multiple pages of a publication.

Designing with End Signs
While end signs shouldn't be too obtrusive you can still have fun with these tiny graphics. Try one or a combination of these formatting options when using end signs in your magazine or newsletter design.

  • Many fonts contain simple bullets that can work as end signs.

  • Find creative end signs in dingbat or symbol fonts.

  • Create custom end signs in a graphics program and place the image in the document or turn the image into a digital font (or add it to an existing font).

  • Use simple shapes such as circles, squares, triangles, or stars for end signs.

  • Choose dingbats that echo the theme of the publication, such as camera end signs for a photography magazine or a little car for an automotive-related newsletter.

  • Create a simplified miniature version of the company logo to use for end signs.

  • Use one of the publication's accent colors for the end signs.

  • Align end signs with or slightly above the baseline.

  • Place end signs immediately following the final punctuation of the article.

  • Place end signs flush-right on the last line of the article.

  • Center end signs below the last line of stories.

Whatever style you choose, be consistent. Use the same end sign throughout a magazine or newsletter design. Not all publications use end signs and not all articles within the same publication need end signs. When short author bios or bylines are placed at the end of articles, they don't usually need end signs. One way or another, it's good to let readers know when the story ends. ◊

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