Repetition of an Image Reinforces Message

Use a single image multiple times

Tie the number of copies of a piece of clip art to the numbers in your text. A simple flower symbol used four times reinforces the "Buy Three, Get One Free" headline in the coupon/postcard (larger image). Each flower is identical. A dashed line (as an actual or fake coupon) separates the first three flowers from the "free" flower.

Repetition — whether it's words or images — reinforces your message, provides consistency, and creates familiarity.

Explore more ways to use repetition of images to multiply the effectiveness of your clip art.