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Graphic Design Basics

The elements and principles of graphic design used in desktop publishing


Principles of Design

Principles of Design: Balance, Proximity, Alignment, Repetition, Contrast, and White Space.

line shape mass texture color

Elements of Design: line, shape, mass, texture, color

Jacci Howard Bear

Get a better understanding of the basics of graphic design by studying the elements and principles of graphic design that govern effective design and page layout. Graphic design is the process and art of combining text and graphics and communicating an effective message in the design of logos, graphics, brochures, newsletters, posters, signs, and any other type of visual communication.

Designers achieve their goals by utilizing the elements and principles of graphic design.

By following each of two learning paths on these concepts of graphic design basics and their application in modern desktop publishing, those with no formal graphic design training can improve their page layout and text compositions.

Although individual lessons within these two Graphic Design Basics classes can be taken out of order, I recommend following the lessons sequentially to get the full benefit.

  1. Elements of Graphic Design Basics Classes
    The building blocks of design are defined and illustrated in these lessons and exercises - including lines, shapes, and texture. Explore each element individually and as a part of the whole.


  2. Principles of Graphic Design Basics Classes
    Learn how to use alignment, contrast, white space, and other principles of graphic design to create effective page compositions through these graphic design lessons and exercises.


How to Do Desktop Publishing > Graphic Design Tutorials > Graphic Design Basics > Graphic Design Basics Course


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