"Type well used is invisible as type, just as the perfect talking voice is the unnoticed vehicle for the transmission of words, ideas." -- Beatrice Warde
In my article on the best fonts for books I write, "...if the font choice immediately jumped out at you and said "look at me" then it was probably the wrong font...". This Warde quote goes along with that sentiment. Explore more about my take on various quotes about the art and science of designing fonts.