1. Home
  2. Computing & Technology
  3. Desktop Publishing

Readers Respond: Does Color Symbolism Matter in Graphic Design?
Responses: 12

By , About.com Guide

From the article: Color Meanings
Red is anger and love. Everyone loves blue. Pink is for girls not guys. Or, is it?

How much of a role do color meanings play in your graphic design color choices? Do you worry about the negative connotations of some colors? Do you consider the physical and cultural reactions to specific colors when planning a brochure or a Web site or a logo?

Does color symbolism matter in graphic design or is just something fun to read but with no real significance in your day-to-day color decisions?

This form is not for asking questions. You will not receive replies to questions. Use the community forums instead.

Share Your Color Opinion

Yes and no.

Colours, like any other design element, cannot be evaluated on their own. It's like asking if a line that is 2 pt thick is better than a line that is 5 pt thick. It depends on the design. It's exactly the same thing with colours. Yes, sometimes you will shun blue because it's a corporate colour. Other times you will use it in non-corporate designs because it fits. Because it's cooling. Or because [enter reason here]. Also the symbolism of a colour changes with design. Alas this is a question one can't answer with a simple yes or no.
—Trinity82

color is very important

Color symbolism can be very important to graphic design, and if you choose badly you could be affecting your audience without your even knowing it. There are so many choices these days that not paying serious attention to every element of design is a big mistake.
—Guest Jenn

Complementary?

Complementary colors are opopsite each other on the color wheel not contrasting colors. Complementary colors are not right next to each other on the color wheel that is part of the harmonious colors which are 3 color consecutively on the color wheel.
—Guest Vanessa

the best one

BLACK & ONLY BLACK... with combination of royal blue, dark gray, steel gray, smoke gray, ice blue,
—Guest anurag

Maybe

Hmm... It might be an idea to read 'The Grey Book' I suppose, after all it's good to train yourself to think without colour, but ultimately colour can be vital. Just try selling something using the colour Orange in parts of Ireland; or something using Red, White and Black in Holland. It's our job to be aware of public sensibilities. Some colour symbolisms are all too real.
—Guest MagicsArt

BLACK AND LAVENDER

many people asks black is an against color. i am agree with them.black is a wonderful color.but it dominate all colors.i like lavender color,because it's look like peaceful color
—Guest mega

Colors

I enjoy all colors but my favorites are Blue, Red, Purple, some yellows. I've studied Color me a season. I'm not fond of the Fall colors. Yet I like the Fall Red's and Oranges. I'm a spring person, which are Bright colors. I'm an artist and I love hobbies and crafts, paintings. Thank You for letting me express my likes. Sincerely Yours Loleta Disernia
—Guest Loleta

I love purple

I think color does matter. I says a lot about the individual. It is an expression of who they are! =)
—purpleflyers

aye

Nice point there Munkir, i completely agree with you. that's the out f the box thinking that's needed for graphics design ;)
—Guest Kaiowas

purple

purple iz cool and purpley also relaxing and cool and enjoying that ther iz a lot of diferent shades
—Guest bradbot

Colors

The best colors and blue and green and that is the most abundant colors in nature.
—Guest Honeychild

Gray

It's true gray is seen as a moody color but i think it's the only true color cuz it's not a color. Think about it. Colors are just chemicals located in a compound that reflect off of water molcules so if you take one of these factors away all you would get is Gray. Therefore everything is gray. Oh and gray has no opposite color unless you count light gray or dark gray and i don't count it cuz it's still gray.
—Guest Munkir

Share Your Color Opinion

Does Color Symbolism Matter in Graphic Design?

Receive a one-time notification when your response is published.

Explore Desktop Publishing
About.com Special Features

Stay connected and entertained with reviews on tips on the latest HDTVs, cellphones and more. More >

Easy ways to connect two computers for networking purposes. More >

  1. Home
  2. Computing & Technology
  3. Desktop Publishing
  4. Graphic Design Tutorials
  5. Elements of Graphic Design
  6. Elements of Design: Color
  7. What Colors Mean
  8. Does Color Symbolism Matter in Graphic Design?>

©2009 About.com, a part of The New York Times Company.

All rights reserved.