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Yellow Pages Ads
While some rules for Yellow Pages Ads are the same as for other display ads, there are differences. Most Yellow Pages Ads are less than half a page in size and the cheap yellow paper is not very friendly to some fonts and styles of illustration. Learn how to design effective Yellow Pages Ads despite these limitations.
News/Commentary: Yellow Pages Ads Are Not Magazine Advertising
Posted May 2004: A personal observation on what I look for (as a consumer) in a YP ad and how it differs from some common advice.
Yellow Pages Ad Makeover
Employ the principles of design, especially contrast and alignment to tone down, organize, and emphasize the information.
Quick Tips on Yellow Pages Advertising
Adverising Guide Apryl Duncan weighs in with the advantages of YP ads and essential tips for using them effectively.
15 Tips for Better Yellow Pages Ads
Some tips you expect. Others, like #15. "The only thing color has been proven to do in Yellow Pages advertising is increase the price you pay for the ad." go against some of the typical YP ad design advice you'll read.
Design Tips
MaxEffect shares some tips for Yellow Page Ad Design, including a couple of illustrations.