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Variable Data Printing

How many different names can one type of printing have? Here's a sampling: variable information printing, personalized printing, personalized publishing, variable data printing, customized printing, database publishing, on-demand printing, 1:1 publishing, and many more. It's a lot like mail merge (yes, like with your word processing software) but on a larger scale.

Discover resources and ways to use on-demand and variable data printing for personalized and customized printing of your documents.
Print on Demand Can Put a Masterpiece In Your Own Home
Take Home Your Synthetic Monet Creations Straight From the Museums With Printing on Demand.
Variable Data Printing - Personalized Printing in a Digital World
Digital color printing is becoming synonymous with Variable Data Printing (VDP). There's no doubt about it, VDP has become the focal point of income generation for commercial printers. In theory, VDP allows for printing customized promotional materials that could possibly double or even triple response rates.
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