Design and Digital Prepress. An individual or a group chooses the overall look and feel, purpose, budget, and the form of the publication. The graphic designer may or may not be involved in the conceptualizing. The designer then takes the information and comes up with rough representations done on the computer (they may do their own thumbnail sketches initially). These rough comps may use dummy (greeked) text and placeholder graphics. Several versions can be quickly turned out.

