Cut the Clutter With Conservation in Newsletter Design

A common mistake of new desktop publishers is to overload documents with fancy fonts and clip art in the mistaken belief that it adds interest and makes it less boring. No amount of fancy type is going to make boring words any more exciting. So add interest and excitement by editing and rewriting. Use fonts and artwork only to lead the reader through your publication and illustrate your words.

Conserve valuable newsletter real estate by not filling it up with unnecessary and distracting visual elements. Conserve your readers time and eyesight by choosing type for its readability not its 'gee whizziness.'

How do you cut the clutter and practice conservation in newsletter design?

• Use Fewer Fonts. Use no more than three typefaces.
• Use Frames and Boxes Sparingly. Don't box every element..
• Ue Less Clip Art. Limit clip art, photos, graphic accents to one or two per page.

NEXT: Mix Big and Small, Black and White, Plums and Pineapples to Create Contrast in Newsletter Design

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