So what would be inconsistent newsletter design?
- Different margins on each page.
- A different typestyle for every headline.
- Not using the same basic layout on each page or changing the 'look' every issue.
- Clip art and graphics that don't relate to the newsletter contents.
How do you maintain consistency in newsletter design?
- Design around a grid. Grids help keep elements in the same place from page to page.
- Use templates and styles. Templates, like grids, help keep elements in the same place from one newsletter issue to the next.
- Use repeating elements (examples. the same header on each inside page; the same end sign on all articles; the same standing header for all recurring columns).
NEXT: Cut the Clutter, Let the Message Shine Through in Newsletter Design
