Market Research and Finding Your Target Market
Learn how to identify and reach the customers who need your desktop publishing and graphic design services. Conduct market research before starting your business. Find your niche.
Defining Your Niche Market
This About Marketing article from Guide Laura Schneider asks the questions you need to answer in order to develop an effective marketing plan for your business.
Market Research on a Tight Budget
Freelance designers seldom have the monetary resources of larger companies. About Marketing Guide Laura Schneider explains how to do market research on a budget.
Rationale, Hiring Professional Designer
This Creative Business article gives you ammunition for convincing reluctant clients that they need you.
Setting Yourself Apart From Other Designers
Akin to finding your Unique Selling Point, as Derald Schultz explains it "setting yourself apart" involves first recognizing your own strengths and weaknesses, taking risks, and developing a unique set of talents and skills.
Use Cold Calling as a Freelance Designer
Cold calling still works for getting business. Learn how to do effective cold calling in person or on the phone.