Filed In:
Marketing and Advertising
From Jacci Howard Bear, About.com Guide
Develop a marketing plan and an advertising campaign no matter what your budget. Write the perfect press release and get free publicity. Get your name in front of potential clients. Market your desktop publishing business cost-effectively in print, on the Internet, in-person, and through year-round promotion.
Develop a marketing plan and an advertising campaign no matter what your budget. Write the perfect press release and get free publicity. Get your name in front of potential clients. Market your desktop publishing business cost-effectively in print, on the Internet, in-person, and through year-round promotion.
- Small Business Marketing...
- Market Research (6)
- Advertising (10)
- Publicity (9)
- Internet Marketing (8)
- Promotional Items
Use Cold Calling as a Freelance Designer
Cold calling still works for getting business. Learn how to do effective cold calling in person or on the phone.
What to Put in a QR Code?
There are many ways to use a QR code and best practices for how to encode the action triggered by scanning the QR code.
Getting Started Ideas for Desktop Publishing or Graphic Desig…
Business owners share ideas on getting started and drumming up business for their new desktop publishing or graphic design business. From cold calling to advertising, how do you get a new design business started?
8 Tried and True Ways to Find New Clients
Try these basic but effective ways to find clients. Not everyone will be a winner for you but use the ones that fit the way you do business.
Get Sample of Your Work to Build Your Portfolio
Get your best work into your portfolio.
How to Develop, Arrange, and Use Your Designer Portfolio
Market your talent with a well-designed portfolio. Learn what goes in it and how to use it effectively.
Create an Effective Marketing Kit
John Jantsch says it's "Time To Move Up From the Worn-Out Sales Brochure."
Top 10 Marketing Missteps
At the Business of Design Onine you'll find "10 common mess ups graphic designers make when trying to build their practice." Don't make these mistakes.
Marketing Basics for Small Businesses
Learn 4 ways to use marketing to acquire more customers, develop your target market, and discover how marketing differs between small businesses and large companies. From About Marketing Guide Laura Schneider.
Marketing vs. Advertising
About Marketing Guide Laura Schneider lays out the differences between marketing and advertising.
Smart Marketing for Small Business
Order this FREE booklet from some of the experts who contributed to the Microsoft Small Business Council (including Chuck Green and Jay Conrad Levinson). Sample a few tips online.
Marketing Your Design Firm
How to brand yourselves as well as you brand your clients. Adam Lerner asks if you give the same care and attention to developing your own brand and marketing your services as you do to your clients.
Cold Calling on Design Clients - Do You Use Cold Calling? Share Your Cold...
Does cold calling work for you? Share your tips for success or your stories about cold calling gone horribly wrong while marketing your graphic design, desktop publishing, or Web design business.