Choose a standard tri-fold format for a brochure, tabloid size for a newsletter, or an oversized postcard size for a direct mail piece only after considering the recipient, budget, the need for portability or filing, and postal regulations. Let the audience and intended use not your available templates or desire to do something different dictate the size of the layout.
- Make brochures and handouts a size that is easy to hold, file, or place in a binder.
- For larger documents likely to be filed, make them foldable to filing size.
- When folded, keep identifying information to the outside.
- For material going out by mail, keep postal regulations in mind. Paper weight, dimensions, and thickness all affect mailing costs and envelope size.
- Material that is likely to be faxed, scanned, or photocopied needs to be a standard paper size to accommodate typical fax machines, scanners, and photocopiers.