Paragraph Emphasis and Organization
Solid blocks of unbroken text are difficult to read. Text is made more readable by breaking up the text and using visual indicators to show where paragraphs start and end. Entire blocks of text can be emphasized by using devices such as call-outs, frames, and bullets.
- indentation
- initial caps
- line spacing / leading
- call-outs
- pull-quotes
- frames, rules
- reversed text
- bullets or numbering
Character Emphasis
Within larger blocks of text it is sometimes necessary to draw attention to certain words and phrases. Using bold or italics text is one common method of letting the readers know what information is especially important or noteworthy.
- bold
- italics
- small caps
- underlining
- letterspacing (creative kerning and tracking)
