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Identifying and Communicating the Message and Image
From Jacci Howard Bear, About.com Guide
Part of creating visual communications is identifying and understanding the marketing message and image that needs to be conveyed with our designs. Basic knowledge of marketing, copyrighting, and branding or positioning help the designer to develop visual communications that enhance rather than confuse the client's image and marketing plan.
Part of creating visual communications is identifying and understanding the marketing message and image that needs to be conveyed with our designs. Basic knowledge of marketing, copyrighting, and branding or positioning help the designer to develop visual communications that enhance rather than confuse the client's image and marketing plan.
The Role of Positioning in Graphic Design
Even if you do not deal with marketing and you are only designing visual communications, you should know some basics of marketing because your designs are still influenced by the message and the image your company or client is trying to communicate. Learn how positioning affects graphic design.
Marketing vs. Advertising
Is your client asking you to create marketing or advertising materials? Marketing Guide Laura Schneider lays out the differences between marketing and advertising.
What is Branding and How Important is it to Your Marketing Strategy?
Guide Laura Schneider explores the objectives of a good brand and teaches how a company can develop a branding strategy, brand packaging.
Continuity: Creating An Image Greater Than The Parts
Explore the "strategy and process of coordinating all the elements of a marketing message to achieve a consistent, memorable, overall look and feel for a company, service, or product" in this Marketing feature by Jim Schakenbach.
The Role of the Logo in Brand Marketing
As Marketing Guide Laura Schneider says, "Your logo is only one piece of your branding strategy." Discover how it fits into a company's brand.
Position Era
Take a look at the evolution of advertising and the birth and transformation of positioning in this lengthy but fascinating article.
Positioning
If you are tasked with developing an image or corporate identity system, understanding the role of positioning is helpful.