1. Technology
You can opt-out at any time. Please refer to our privacy policy for contact information.

Discuss in my forum

Wordmarks

No graphics in these wordmarks although the SassyWear wordmark turns double-S into a heart shape. Business Glossary | Graphics Glossary | Alpha Index for Full Glossary:

# | A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | XYZ
Definition:

A type of logo, a wordmark is a text-based mark identifying an individual, company, organization, product, or brand.

With a wordmark, the company or product name is set in a specific typeface, often with some special treatment such as manipulated letters or corporate colors. A wordmark may have some graphic-like elements incorporated (such as a leaf shape to dot an i or extra flourishes and swirls surrounding some letterforms) but it is essentially just text — a logotype.

Logo Design

Also Known As: logotype
Examples:
Well-known examples of wordmarks include:
  • IBM with the blue/white striped letters (even in black/white it's readily recognized)
  • Google, the multi-colored standard Google logo
  • Coca-Cola with its distinctive script typeface (in red or white)

©2014 About.com. All rights reserved.