Coated paper with a dull, no-gloss finish without luster is known as matte finish or just matte. Ink colors often appear softer on a matte finish. Text can be easier to read on matte finish papers than on glossier finishes. Photographs may be more vibrant on glossy paper; however a matte finish can give portraits a softer appearance.
Using Matte PapersExplore paper grades for desktop publishing projects. Many of these papers for business cards, brochures, and greeting cards come in a matte finish.
Also Known As: flat (as in not shiny, used to describe paint as well as paper)
Common Misspellings: matt finish | mat