Definition: Often seen in newsletters and magazines, the kicker is a short phrase found set above the headline. Usually set in a smaller type than the headline, the kicker can serve as an introduction or as a type of section heading to identify a regular column, for instance.
One key aspect of print design is providing visual signposts or visual cues that let readers know where they are and where they are going. Signposting breaks up text and images into readable, easy-to-follow blocks or panels of information. A kicker is a form of visual signpost that helps a reader assess an article before committing to reading the whole thing. It gives a small hint as to what is to come or helps identify the type of article they are about to read.
