Definition:
In desktop publishing, collaterals refers to various print (and Web) materials used to support the marketing or promotional efforts of a company or other organization. Although some collateral materials may be used specifically to generate an immediate sale, collectively they are normally designed to promote or soft-sell and enhance the branding efforts of the organization.
Some types of desktop publishing documents that fall under the category of collaterals include:
- Brochures
- Fliers or posters
- Product data sheets
- Promotional materials such as calendars, t-shirts, notepads
- Certificates
- Cards such as holiday cards and thank you cards
- Web site content
See The Role of Desktop Publishing in Creating Brochures and Other Collaterals for more descriptions and tips on designing and printing collaterals and what kind of desktop publishing software to use.
Also Known As: collateral materials | marketing collateral | promotional materials
