Achieve a balance of ink and white space using a mix of techniques described below, as appropriate to your design.
- Increase paragraph spacing.
Use a line of space or a deep indent (but not both) to put white space between paragraphs.
- Increase space between columns of text.
Alleys or gutters that are too narrow cause the eye to skip over to the next column. Put white space between columns with adequate alleys.
- Put space at the end of lines of text.
Use ragged-right alignment to add white space between columns and at the end of lines of text.
- Put more space around outer edges of page.
If space is necessarily cramped within the body of the publication, add white space with generous margins or gutters.
- Leave more room around graphics.
When wrapping text around graphics or wherever text and graphics meet, provide plenty of standoff white space. Don’t run text right up to the edge of graphics.
- Increase space around headlines.
Add white space between headlines or subheads and the preceding copy and a bit below as well.
- Increase space between lines of type and individual characters.
Add typographic white space by increasing the leading of body text, using lighter type, avoiding letterspacing that is too tight, and avoiding unending condensed or heavy type.
- Keep design balanced.
Achieve a balance of ink and white space using a mix of techniques described above, as appropriate to your design.
- Don’t go overboard.
Avoid ’bad’ white space caused by trapping space within text, rivers of white (often found with unadjusted justified type), overuse of expanded type, too wide gutters, excessive leading, and poorly kerned headlines.
- White space is any color.
White space isn’t white, literally, unless your paper is white. If the paper is yellow, the white space is yellow. White space is simply empty space - that area devoid of text and graphics.
- Preprinted designs need white space.
When printing on preprinted paper that has its own obvious design elements - lines, circles, etc. that aren’t simply an overall pattern blending into the background - treat those elements as if they were part of the text and graphics you are printing and allow for adequate white space around those parts of the design.
The Bottomline: There is no proper percentage of white space. If a page looks or feels crowded, it probably needs more white space. In general, more white space lends an upscale feel to a piece. More utilitarian documents use less white space.
