Squares and rectangles are probably the most common geometric shapes we encounter. A few books, especially those for kids, may be cut in irregular shapes but adult (i.e. 'serious') correspondence comes in squares -- both the physical shape of the books, magazines, newspapers, and the rectangular columns of set text.

Some designers might equate square with boring. It's true that other, unexpected shapes, can grab attention better than the simple square but don't forget the importance of comfort and familiarity. Imagine how difficult it becomes to file everyday correspondence if letterhead came in a variety of triangles or freeform shapes. Try reading an entire book with all the text set in circles. Squares and rectangles definitely have a place in design.

Some ways you can use squares and rectangles:

• To symbolize honesty, stability, equality, comfort, or familiarity. It could also symbolize rigidity or uniformity.
• Related to the first bullet item, use repeating squares to suggest familiar themes (checkerboard pattern to represent a game board, the checkered flag at the end of a race, a tablecloth).
• To highlight, organize, or set apart information using a solid or outlined box.
• Use a square unexpectedly. Set a block of text in a solid or outlined but tilted box — with or without also tilting the text.

Hands-On Exercise
Look at ads, magazines, brochures, logos, and other printed projects and try to find as many different examples of square and rectangular shapes. It won't be difficult. Now, look for especially creative use of square shapes. Rectangles are more common than perfect squares. Study logo designs. Look for examples of square shapes that convey the attributes of honesty, stability, equality, comfort, or familiarity. Look for examples of 3-dimensional square shapes too such as software boxes.

Next > Lesson 2 - Circles