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What's in your mailbox? Direct mail is delivered to individual recipients through the mail. It can consist of any number of traditional advertising pieces including fliers, postcards, sales letters, reply cards, brochures, and newsletters. These can be mailed in envelopes (which are designed as part of the overall direct mail package) or as self-mailers. Browse tutorials and tips on putting together an attractive direct mail piece or package. Grab some templates too.
Designing Strong Direct Mail Letters
GraphicsPUSH tutorial has tips on color, size, typography, text composition, clip art, and copy.
Designing a Direct Mail Campaign
As a business creating a direct mail campaign or as a designer helping a business with their direct mail design, this Crest Services checklist can help guide the campaign as a whole and the design of individual pieces. Covers goals, production, budgets, and more.
Tips for Designing Direct Mail Envelopes
This is a PDF file from the Riger Update newsletter. Has tips on what and what not to put on the envelope to entice recipients to open it.
Direct Marketing
From About Marketing Guide Laura Schneider, these resources on database marketing, direct mail, and mailing list options can be used in your own marketing campaign and provide information that will help you in designing direct mail for customers.
Fax Ads
Chuck Green has tips on creating better faxes as ads, with Word and WordPerfect templates too.
Designing Direct Mail
The United States Postal Service has basic allowed sizes and shapes for cards, letters, and envelopes - essential information for any US direct mail. You can also order a free copy of their Direct Mail Guide.
Direct Marketing Templates
HP offfers postcard templates for direct mail for small businesses. In Microsoft Word format.
Copywriting and Headlines
From the Marketing Survival Kit, tips on writing headlines and teasers for ads, direct mail sales letters, and more.
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