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Repeating Elements for Page-to-Page Consistency

Repetition, One of the Principles of Design, in Page Composition

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Readers gain comfort from having patterns repeat themselves at consistent intervals or in the same position.
Use of a grid, repetition of placement, and alignment maintain page-to-page consistency.

Use of a grid, repetition of placement, patterns, and alignment maintain page-to-page consistency.

© J. Howard Bear
These two facing pages use a grid to maintain consistent placement of elements. The primary image on each page features a repeating pattern. Repetition combines with other principles of design as well.
  • Alignment: All text is justified and aligns (more or less) uniformly on each page and across the spread (mirrored).

  • Contrast: The meaning of the words contrasts with the handwriting/font used for the text directly below each image.

  • Contrast: The handwriting/font used for the text also contrasts with the image itself (i.e. the rounded casual script vs. the orderly, mostly straight lines of the pattern on the left and the precise, serif font vs. the haphazardly painted round dots of the pattern on the right)

  • White Space: Each page has the same margins and about the same amount of overall white space

About this image: A two-page spread from an art journal, each page is originally 6"x9". The images are photographs of a portion of a wall and a door in my home (each originally created just as described on the journal pages). The script on the left page is my handwriting, written directly on the image using a graphics tablet pen.

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  7. Principles of Design - Pattern Repetition - Patterns Spread Illustrating the Principle of Repetition

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