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The principles of design suggest effective and pleasing ways to arrange text and graphics on the page as well as the arrangement of individual elements within illustration, logos, and the overall graphic design of a document. Generally, all the principles of design apply to any piece you may create. How you apply those principles of design determines how effective your design is in conveying the desired message and how attractive it appears.

There is seldom only one correct way to apply each of these graphic design principles. Not all sources agree on which are the most important graphic design principles although alignment, balance, consistency, contrast, proximity, and white space are the most widely recognized principles of design.
Principles of Design
Generally, all the principles of design apply to any piece you may create. How you apply those principles determines how effective your design is in conveying the desired message and how attractive it appears. There is seldom only one correct way to apply each principle but check your documents to see how well you have applied each of these six principles of design.
What are the Principles of Design?
Take a look at the big picture through stories and metaphors that relate each of the principles of design to real world activities and situations. Covers the commonly recognized principles of design of balance, proximity, alignment, repetition, contrast, and white space.
Illustrating the Principles of Design
The examples you'll find here demonstrate varying degrees of each of the six principles of design in a before and after format. View them individually and as a whole to see how different principles are applied. How might you do any of these differently?
Form and Function in Desktop Publishing
The Elements and Principles of Design combine to create the form and support the function of a piece.
Principles of Graphic Design Basics
Study seven principles of design in several self-paced lessons.
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