Creativity takes practice. Your creativity is there within you, but you must make a habit of using your imagination. Although many of your best ideas will come when you "aren't really concentrating," you can make them happen more often by regularly practicing effective thinking techniques.
Schedule Creative ThinkingEven when not pondering a specific creative challenge, set aside a certain amount of time each day, week, or month to relax, brainstorm, and daydream. Make creative thinking a habit. By getting in the habit of scheduling regularly creativity thinking time and creativity exercises you'll be better able to meet future challenges as they arise.
Ponder On Problems That Don't Exist. This isn't the same as worrying about things you can't change or trying to fix what isn't broken. It means that even when you've come up with the perfect path to acheive your goals, think about alternatives. Keep a file of ideas that were discarded as not feasible this time around. You may find inspiration for solving future problems and creative challenges. Keep the sketches that the client rejected or that you never even showed to them. Sometimes pulling out these old ideas will generate new ones when needed.
And keeping a file of ideas that were rejected doesn't mean just holding them in your head. Write it down.
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Think Backwards to Think Creatively and Generate IDEAS
