Create Contrast by Creating Obvious Differences

Use Obvious Contrasting Elements

The key to effective contrast is substantial difference

Graphic © J. Bear

Some Ways to Use Contrast

• Add visual interest to a layout of tall skinny columns of text by using wide or irregularly shaped photos.

• A series of static images with a single picture showing movement will draw the eye to the contrasting image.

• Align text to the left but set subheads right-aligned in an adjacent column.

• Typically, a layout may employ a combination of 2 or more contrasting elements.

Index: Create Contrast by Creating Obvious Differences

1. How Contrast Works
2. Contrast with Size
3. Contrast with Value
4. Contrast with Color
5. Contrast with Type
6. Use Obvious Contrasting Elements