Create Contrast by Creating Obvious Differences

Use Obvious Contrasting Elements

The key to effective contrast is substantial difference

Graphic © J. Bear

Some Ways to Use Contrast

• Add visual interest to a layout of tall skinny columns of text by using wide or irregularly shaped photos.

• A series of static images with a single picture showing movement will draw the eye to the contrasting image.

• Align text to the left but set subheads right-aligned in an adjacent column.

• Typically, a layout may employ a combination of 2 or more contrasting elements.

• How Contrast Works
• Contrast with Size
• Contrast with Value
• Contrast with Color
• Contrast with Type
• Use Obvious Contrasting Elements