Consistency and Repetition

What if Stop signs came in pink squares, yellow circles, or green triangles, depending on the changing whims of a town and a few of its residents? Imagine the ensuing traffic jams and accidents. Repeating design elements and consistent use of type and graphics styles within a document shows a reader where to go and helps them navigate your designs and layouts safely. Explore the principles of repetition, consistency, and unity in page design.

Grids: Consistency and Unity
Use grids to unify design elements.

Using Style Sheets in Desktop Publishing
Style sheets, a feature of page layout software, allows the designer to make quick changes to text throughout a document and help provide consistency from page to page.

Provide Comfort for Readers With Repetition
Learn simple ways to employ repetition and why.

Repetition - I Will Write on Walls
This composition illustrates the use of repetition of color, patterns, and words.

Repetition - 5 Things I Do Every Day
This composition illustrates the use of repeating elements to reinforce the content or meaning.

Repetition - Patterns in My Life
This composition illustrates the use of a grid, alignment, contrast, and white space as a way of reinforcing page-to-page consistency.

Repetition: It bears repeating
Multiply the effectiveness of your clip art, reinforce your message, and make a statement by repeating a single image multiple times. It's more than just an easy way to use clip art.

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