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Collateral Materials
From Jacci Howard Bear, About.com Guide
Collaterals include a wide range of documents that companies use to promote themselves. They differ from advertising materials in that they are generally more of a soft-sell and often designed to provide on-going PR for a company more than generate immediate sales. Collaterals may or may not be tied to specific advertising campaigns.
Collaterals include a wide range of documents that companies use to promote themselves. They differ from advertising materials in that they are generally more of a soft-sell and often designed to provide on-going PR for a company more than generate immediate sales. Collaterals may or may not be tied to specific advertising campaigns.
Role of Desktop Publishing in Creating Collateral Materials
Discover the role of desktop publishing in designing brochures and fliers and other common collaterals used by businesses.
Books on Brochure Design
Get inspiration from these photo-filled books showcasing numerous brochure design and layout ideas.
Create a Calendar for Business Use
Personalize business calendars with more than just your business name. Make an impression every day of the year with these ideas for promotional calendars for your small business.