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Corporate blue shades

Blue-gray and medium blue shades of corporate blue. © Jacci Howard Bear; licensed to About.com

| Cool, Calming Colors | Warm, Exciting Colors | Mixed Cool/Warm Colors | Unifying Neutral Colors
Question: What Color is Corporate Blue?
Long considered a corporate color, blue, especially medium and darker blues, is associated with intelligence, stability, unity, and conservatism. But what shade of blue is the true corporate blue? There's no real consensus. There may be several colors called corporate blue.
Answer: The blue-gray and medium blue colors shown in the sidebar image represent various visions and versions of corporate blue.
  • Blue colors, such as corporate blue, are strong and steadfast as well as calming. Use corporate blue for logos, Web sites, brochures, etc. to signify intelligence, stability, unity, and conservatism. Trustworthiness and authority are some of the traditional aspects of corporate blue. Combine a light and dark blue to convey trust and truthfulness — banker's colors.

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