Paying attention to color meaning can add a new dimenLearn to your design work. Learn how to select and use color effectively in desktop publishing. Explore a variety of color palettes. Learn about what colors mean in various cultures and traditions and get help choosing color for meaning and color coordination.
Red is anger and love. Everyone loves blue. Pink is for girls not guys. How much of a role do color meanings play in your graphic design color choices? Do you worry about the negative connotations of some colors? Do you consider the physical and cultural reactions to specific colors when planning a brochure or a Web site or a logo? Does color symbolism matter in graphic design or is just somethin…
When speaking the language of color, what colors speak to men? Explore the favorite colors of men before choosing colors for print or web projects targeted to males.
When speaking the language of color, what colors speak to women? Explore the favorite colors of women and colors traditionally or culturally associated with women. Use these studies to help choose colors for print and Web materials targeting women.
The meaning of color is important in graphic design in order to convey the right tone, message, and evoke the desired response to the brochure, newsletter, ad, Web site, or other publication.
Red is love and war. Blue suggests trustworthiness and stability. Orange is vibrant and energetic. Learn about color symbolism and emotions evoked by the different warm, cool, and neutral color palettes and get suggestions on their use in your print projects.
Several factors affect the way we perceive color. One of those factors can be shown by the position of colors on the color wheel in relation to other colors.
This handy printed chart is like a mini-swatch book for CMYK colors. It also includes The Color Harmonizer, a type of color wheel with tips to help you pick pleasing color combinations. Nice, inexpensive item to add to your toolbox.
What message do you want your design to convey? See how well you can match the colors with the emotions and symbolism they convey in this quick quiz.
Purchase PDF publications on color symbolism, color palettes, and more.
Men like blue, ladies love pink. Results of research into the color preferences of men and women in Japan.
Kinko's has tips on making the most of a small or larger amounts of color, using color in business, and more. Use the drop-down list under Design Tips.
Requires Shockwave. See how our perception of color changes depending on the amount of color and its position alongside other colors.
