Color Meaning and Choosing Colors
Paying attention to color meaning can add a new dimenLearn to your design work. Learn how to select and use color effectively in desktop publishing. Explore a variety of color palettes. Learn about what colors mean in various cultures and traditions and get help choosing color for meaning and color coordination.
The Meaning of Color
The meaning of color is important in graphic design in order to convey the right tone, message, and evoke the desired response to the brochure, newsletter, ad, Web site, or other publication.
Appealing to the Masculine Side with Male Color Preferences
When speaking the language of color, what colors speak to men? Explore the favorite colors of men before choosing colors for print or web projects targeted to males.
Appealing to the Feminine Side with Female Color Preferences
When speaking the language of color, what colors speak to women? Explore the favorite colors of women and colors traditionally or culturally associated with women. Use these studies to help choose colors for print and Web materials targeting women.
Color Symbolism and Color Palettes
Red is love and war. Blue suggests trustworthiness and stability. Orange is vibrant and energetic. Explore the meanings of dozens of colors and how to use those colors and color palettes effectively in your print and Web projects.