Double-Duty Business Cards

Business Card Tips

By Jacci Howard Bear, About.com Guide

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A double-duty business card can be a good thing or a not-so-good thing.

Good. Use your business card for more than just telling who you are and what you do. Print a coupon or special offer on the backs of your cards. Include them with invoices to current customers. If you offer a referral incentive, print it on the card.
Not-so-good. Use your business card to focus on one business not many. Someone whose card indicates they do it all might be perceived as the infamous Jack-of-all- Trades, Master of None. This is especially true if you use the same business card for two or more different businesses (such as your part-time real estate business and your part-time computer repair business).
If you are trying to break into a specific specialty within the same business (such as newsletter design or Web design), design a separate business card to give to your target market. Depending on your business, you might want to have a fun card and a serious card.
Using separate business cards also allows you more room to create an information-packed business card that more fully explains that business.

Jacci Howard Bear
Desktop Publishing Guide