"VERTICAL LAYOUTS" > Page 1, 2, 3, 4, 5

All of these example designs were created with the Interactive Business Card Designer. These examples and the IBCD are primarily for experimenting with different layout options. Don't put too much emphasis on the limited font choices, line spacing, etc. If you had more information to put on the card, you'd probably use smaller/different fonts but the general layout might echo some of the examples shown.

Within those limitations here are a variety of possible vertical business card layouts for our fictional Sales Manager at New Edition Components. Some may be good, some may be bad, some might need a little tweaking. The point of the exercise is to hone your eye for what does and doesn't work.

A. Hmmm... all lined up nice and vertical... can we say boring?

B.It's not all lined up down the middle but there are a few problems with this layout. What do you think? I think the card appears to be cut in half -- perhaps some additional info in the middle to pull the two halves together would help?

C. For some reason I resisted placing the logo off to the right hand side of the card, but in this layout I think perhaps it does work. Agree or disagree? The vertical name in gray becomes as much a design element as a piece of information on the card.

D. The horizontal bars help to break up the vertical look and together with the vertical name you've framed the other elements on the card.

Try the Interactive Business Card Designer to come up with your own variations.

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Images within this article copyright 1999 Jacci Howard Bear.