As a small business owner you may — often out of necessity — create your own logos, business cards, brochures, and other marketing materials. It's important to make a good impression with your printed materials. These books assist you in putting your best foot forward by teaching the basics of design and offering an excellent assortment of desktop publishing projects for business use.
Some of these may not be readily available at your local book store or you may find newer editions. Find classics online or at a used book store. The information is still good and valuable.
Design It Yourself Logos, Letterheads, & Business Cards
Design It Yourself Logos, Letterheads, & Business Cards by Chuck Green
The Desktop Publisher's Idea Book
The Desktop Publisher's Idea Book by Chuck Green
One Minute Designer
One Minute Designer by Roger C. Parker
By Roger C. Parker. Got a minute? Design a great looking ad, brochure, newsletter, or resum. Use it for a quick reference any time you find yourself having trouble getting started on a project, needing to fine-tune or refresh a document, or just need some fresh ideas.
The Non-Designer's Design Book
The Non-Designer's Design Book by Robin Williams
By Robin Williams. Ideal for the beginning desktop publisher or "visual novice." It gives a brief but informative overview of a variety of design principles with heavy emphasis on designing with type. Fun little quizzes help you remember what is discussed. The tips here will help you choose the right layout to suit the message you want to convey. Any edition would be a great addition to your design book library.
Compare prices on:
- 2008 edition (pictured)
- The Non-Designer's Design & Type Book 2007
- The Non-Designer's Collection 2006
- 2003 edition
Also: The Non-Designer's Type Book by Robin Williams focusing specifically on using type (Compare Prices 1998 edition and Compare Prices 2005 edition)
Getting It Printed
Getting It Printed
If you've never worked with a service bureau or commercial printer before, this book demystifies the process. It's an invaluable reference for small business owners who want to go beyond desktop printing. It explains how to properly prepare your files, how to talk to your printer, and what to expect when having your files professionally printed. (Review refers to an earlier edition than the 2004 edition pictured).
