Small or home business owners, club members, employees, students, well, almost anyone will find ideas aplenty to market their business, publicize their club, impress boss, co-workers, and clients, or organize their life.
How to Create Fun, Useful, Essential Documents
The novice desktop publisher will appreciate the simple, not too techy introduction to some basic design considerations such as choosing type, clip art, or paper and working with service bureaus and printers. However, it is the variety of illustrated projects with their concise, to-the-point descriptions that puts this book on my essential to any desktop publisher list.
Everyone can jump right to the kinds of projects they want to tackle. Author Chuck Green groups projects into categories such as Book & Booklet Projects, Brochure Projects, Wearable Projects, and Web Projects — seventeen categories in all.
If you're not sure what you want or need to do, simply flip through the 100 plus projects to get ideas and inspiration. These are print and Web projects that almost anyone can reproduce on their own.
As Roger C. Parker (one of my personal favorite authors) points out in the Foreword:
"...Chuck writes for real people in real situations. Hence the emphasis upon bookmarks, invoices, simple newsletters, tags, envelopes, flyers, and forms."
Where needed, Chuck fills the margins with useful notes about layout, dimensions, typefaces, graphics, variations, and sources for special supplies. These margin notes are helpful to those who want to duplicate Chuck's projects while other designers can simply rely on the descriptions and illustrations to give them an idea, a starting point for their own adaptations.
I recommend The Desktop Publisher's Idea Book, second edition wholeheartedly to:
- anyone just starting a word processing or desktop publishing business
- small or home office business owners who are do-it-yourself marketers
- club or organization members responsible for publicity, fund raising, newsletters, or other promotional activities
- individuals who want to create cards and unique gifts for family or friends
- employees responsible for forms, newsletters, memos, and other office correspondence
- anyone who just wants to do something creative with their new computer loaded with fancy software
- experienced designers who need a creative boost
"Bookmark"eting Ideas
