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Annual Reports and Proposals

Put a creative spin on the numbers and corporate performance report. Use these practical and creative tips for annual report design as well as designs for proposals and similiar business documents. Get inspiration and ideas from makeovers of actual annual reports.
Role of Desktop Publishing in Creating Annual Reports
Get an overview of what is involved in designing annual reports.
Parts of an Annual Report
While the company or organization supplies the content, the designer (in collaboration with the client) is responsible for arranging the content and creating an attractive, readable annual report. How many of these parts does your annual report have?
Books on Designing Annual Reports
Browse a selection of books for graphic designers specifically on designing annual reports.
Annual report art direction
Andy Attiliis suggests incorporating the previous year's successful ad and promotional campaign's visual characteristics into the annual report.
Annual report creative direction
"The most effective annual report creative direction is built on past history." "Only when a company is brand new, or makes a dramatic change in it's offering, does the total challenge of annual report creative direction need to be addressed."
Annual Report Design 2001 A Beacon in the Storm
Discusses the content and design of annual reports. "The tactile nature of the annual report may also be one of the main reasons that the printed annual report has not been replaced by the web in most companies."
Annual report design
Andy Attiliis makes a case for year to year consistency in annual report design even when changing design firms from one year to the next.
Ask Mr. Annual Report 2002
Among the questions in this Q&A column: "Are there any particular design features that stand out in annual reports as bad or good in the outcome of the entire product? Looking at things like graphs, layouts, and images or photos?"
Ask Mr. Annual Report 2003
Photo captions, interesting content, and annual reports on CD are some of the questions fielded in this Q&A.
Ask Mr. Annual Report 2004
Among the questions are some on type size, corporate identity, and cost of printing annual reports.
Ask Mr. Annual Report 2005
Answers to questions about paper, differences in traditional and non-traditional reports and more.
Carolyn Morgan's Annual Report Design Advice
This graphic designers shares a few hints and tips aimed at clients but other designers can get ideas as well.
Critical Components of a Winning Annual Report
Meg Phee discusses the technical aspects of what a non-profit should put into an annual report.
How to Write Annual Reports
The complete article is available for purchase but there is an abbreviated version available to read online.
Mythmaking in Annual Reports
This PDF from SAGE Publications talks about how the design techniques used in creating the narrative section of annual reports may "evoke positive cultural myths, often concealing the details of actual business operations and policies."
Paper [PDF]
What types of paper are best for annual reports? This chart tells you then the article from Adobe Magazine explains the different types of paper.
Sid Cato's Official Annual Report Website
Contains tips, articles, and commentary on annual reports, including design aspects.
STEP Inside Design Annual Reports
2005 Annual report design winners. View photos and read narratives from the designers.
Tips for Creating a Good Annual Report
Tips for creating a good annual report, aimed more at the company or organization but may help the new designer visualize what a typical report contains.
What Makes a Good Annual Report
Sid Cato's 15 standards for a good annual report including design-specific criteria.

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