Try changing the margins, fonts, leading, size of the initial cap, size of the visual, and placing the copy in columns to customize the basic format of this ad layout.
- Visual at the top of the page. If you are using a photo, bleed it to the edge of the page or ad space for maximum impact.
- For photos, place a descriptive caption below.
- Put your headline next.
- Follow with your main ad copy. Consider a drop cap as a lead-in to help draw the reader into the copy.
- Place your contact information (signature) in the lower right corner. That's generally the last place a reader's eye gravitates to when reading an ad.
