Roger C. Parker's Guide to Web Content and Design
by Roger C. Parker

Publisher:  IDG Books Worldwide
ISBN:  1558285539

Roger C. Parker's Guide to Web Content and Design focuses specifically on creating a business Web site. Entrepreneurs or business managers tasked with Web site development are the target audience. If your desire is to sell products or services, attract customers, or support existing customers through a business Web site, this book is for you.

For Web page creators interested only in creating "cool" graphics or how to use the latest HTML tricks then this may not be the book they want (although it may be the book they need). While Parker does offer design tips and some HTML basics, of far more importance is the emphasis on content and the integration of content and design.

The book is a step-by-step guide full of checklists and illustrations. Although you could read it straight through and simply base your decisions on the author's advice, the book works best when used in connection with the Web itself.

Parker suggests keeping a notebook, visiting a variety of Web sites, printing Web pages, and using the numerous checklists and questions in his guide to help you see for yourself what works, and what doesn't work. Fourteen chapters in five sections cover everything from why the Web is important to ways to simplify and improve an existing site. Chapter 2 also introduces Parker's eight steps needed to create an effective Web site: Planning, Content, Design, Involvement, Production, Follow-up, and Promotion. These eight keys to success are explained more fully in following chapters.

Section 1 explores marketing on the Web, how a Web site can fit into the buying cycle, and how Web page design differs from traditional advertising mediums.

Section 2 is brief--focusing on initial planning--however it is one where serious business Web site creators will need to spend a great deal of time. It is also the first of the eight keys to success. Answers to Parker's 20 questions on purpose, content, design, production, and promotion will guide much of your Web site content and design.

Section 3 is the "fun" stuff. It's where the reader learns about developing content, choosing colors, using type, and selecting a layout--all with an eye on accomplishing the goals of the business.

Section 4 covers Web site promotion and maintenance including the use of search engines, indexes, banner ads, newsgroup postings, email, and site updates. Chapter 13 not only discusses why it is important to keep your Website up-to-date but also shows you ways to keep it fresh and current.

Section 5 has specific suggestions for improving an existing Web site including adding or reorganizing links, editing, and archiving.

At first,the whole process of printing out screen shots, answering dozens of questions, and filling out worksheets can seem tedious and non-productive. It may put off some casual Web designers. However, if your business is serious about marketing on the Web, this book is serious about providing you with the information and tools you need for a successful business Web site.

The first printing of this book does contain a number of somewhat annoying typographical errors and poorly reproduced images that sometimes slow downreading. The publisher (and proofreaders) should be taken to task for the inconvenience to readers. The author and publisher are aware of these errors and do intend to make corrections in subsequent printings (or may have already done so). Don't let this deter you though. As with any of Roger C.Parker's books, the information is sound, practical, and well organized.

Jacci Howard Bear, your Guide for Desktop Publishing