Folding

• A brochure for a health/beauty product with 3 folds (4 panels each side). Unfolded 7" x 18" - Open the first flap and the next section flips open from the right and the next section also from the right. The last flap is actually a tear off reply envelope and the third flap is the tear-off order form. The 1st two panels are the portion that describe the product.

• A credit card brochure is a legal size page with 3 folds (4 panels each side) in a gatefold (the 1st and last flaps folded to the middle and then the last fold is in the middle. It's actually perforated down the middle and the 2 left most panels become a self-mailer application. The last panel is narrower than the other 3 and is filled with all the "fine print."

• A credit offer from a car dealership. The letter size page is folded in half with the front/top facing out. It's enclosed in a half-letter size envelope. The centered, all-caps "headline" is followed by three exclamation points. Ugh.

• An offer from an AC company is a letter folded twice with the front/top of the letter facing out (enclosed in a window envelope). The letter is topped by a reversed out of color block headline designed to get you to unfold and read the rest of the letter.

• A multi-page newsletter, fairly standard 11x17 folded in half, mailed without additional folding. (sidenote, this newsletter is a prime candidate for a critique/makeover, I'll hang on to it for later.)

So, what's in your mailbox this week?

This document is part of these Desktop Publishing learning tracks • How a Desktop Published Document is Created  ~ Printing > Finishing • Never Stop Learning Plan  ~ Daily Goals > January • Brainstorming & Analysis Exercises  ~ Prepress & Printing