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Guide Picks - Top Desktop Publishing Books for Non-Designer SOHO Business Owners
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As a small businesses owner you may — often out of necessity — create your own logos, business cards, brochures, and other marketing materials. It's important to make a good impression with your printed materials. These books assist you in putting your best foot forward by teaching the basics of design and offering an excellent assortment of desktop publishing projects for business use.
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1) Design It Yourself Logos, Letterheads, & Business Cards by Chuck Green
Professionally designed printed stationery packages are crucial to making a good first impression. For many small businesses, professional design is out of reach. Chuck Green comes to your rescue. Recommended reading and reference for small business owners and other non-designers tasked with creating an identity system for their business or organization.
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2) The Desktop Publisher's Idea Book: One-Of-A-Kind Projects, Expert Tips, and Hard-To-Find Sources by Chuck Green
Quick and easy instructions for a multitude of projects. Use the examples or find inspiration. I recommend it for desktop publishers, small & home-based businesses, guerilla marketeers, and organizations wanting do-it-yourself promotional ideas. Packed with 100 plus projects in an easy-to-read format.
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3) One Minute Designer by Roger C. Parker
Got a minute? Design a great looking ad, brochure, newsletter, or résumé. Use it for a quick reference any time you find yourself having trouble getting started on a project, needing to fine-tune or refresh a document, or just need some fresh ideas.
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4) The Non-Designer's Design Book: Design and Typographic Principles for the Visual Novice by Robin Williams
Ideal for the beginning desktop publisher. It gives a brief but informative overview of a variety of design principles with heavy emphasis on designing with type. Fun little quizzes help you remember what is discussed. Even if you stick with the templates that come with your software, the tips here will help you choose the right layout to suit the message you want to convey.
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5) Getting It Printed by Mark Beach, Eric Kenly
If you've never worked with a service bureau or commercial printer before, this book demystifies the process. It's an invaluable reference for small business owners who want to go beyond desktop printing. It explains how to properly prepare your files, how to talk to your printer, and what to expect when having your files professionally printed.
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