Business Cards
extra tips & links from past issues of our weekly email newsletter

Design and Use
Tips gleaned from numerous sources over the years for designing and/or using your (or a client's) business card:

• Put as much information on your card as possible but always leave room for the recipient to make notes on the card. Encourage note-taking by including a place on the card marked "notes."
• If all your needed information won't fit comfortably (and legibly) on the front, use the back of the card. Also consider a bi-fold or tri-fold brochure card.
• Have more than one style of card. Someone whose card indicates they 'do it all' might be perceived as the infamous "Jack-of-all- Trades, Master of None." If you are trying to break into a specific specialty (such as newsletter design or Web design), design a separate business card to give to your target market. Depending on your business, you might want to have a 'fun' card and a 'serious' card.
• Make your business card do double duty. Print a coupon or special offer on the backs of your cards. Include them with invoices to current customers. If you offer a referral incentive, print it on the card.
• Don't miss an opportunity to ask someone for a business card. Chances are, they'll ask for yours in return.