Signage can be big business. Retailers need signs in front of their stores as well as inside. Buildings need signs to point visitors to certain areas such as the lobby, a lounge, the exits, the elevators. Exhibitors at conventions and trade shows need signs. Cities and states need road signs. On a smaller scale individuals needs signs too: garage sale, happy birthday banners, and lost dog signs.
This document is under revision. A new, expanded version will be available by June 2012.For some types of signage you'll need to become familiar with local or state regulations regarding size, acceptable symbols, and even the type of fonts you can use. Although your designs may not be printed on paper, even metal, plastic, and neon signs can be designed on your computer. Adhesive decals, bumper stickers, and novelty license plates are signs as well.
16 Categories for Design Specialization:
- Annual Reports & Proposals
- Business Forms
- Catalogs, Menus, & Product Lists
- Collaterals (brochures, etc.)
- Crafts & Creative Printing
- Identity Systems (logo, letterhead)
- Marketing Materials (ads, direct mail)
- Packaging
- Periodicals (newsletters, magazines)
- Presentation Graphics
- Publication Art
- The following sections are under revision and will be available by June 2012.
- Publications (books, manuals, booklets, etc.)
- Self-publishing
- Signage
- Web & Electronic Publishing
- Word Processing, Resumes

