Self Publishing:
Self publishing (or, self-publishing) the for-profit publication (hopefully) of books, newsletters, booklets, or other publications by-passing traditional publishing avenues.
You can self-publish just about anything that you can publish through traditional publishing means and anything you normally create using desktop publishing software and techniques. The primary difference is that you are generally self publishing items which you sell, such as a book you wrote or a subscription-based newsletter. Some self publishing may be done to supplement another business. Self-published customer newsletters or a free tips booklet is aimed at increasing business or generating sales of other products or services.
Some self-publishers in turn require the services of graphic designers or prepress specialists to do much of the design and production work for the books and booklets they want to self-publish.
Self Publishing Skills:
Self publishing requires a wide variety of skills whether you possess them yourself or hire the services of others to fill in for specialized areas. Writing, editing, design, desktop publishing, marketing, sales, self-promotion, and bookkeeping are just some of what's involved in self publishing.
Self Publishing and Desktop Publishing:
If you want to put yourself into every part of the self publishing process, here are some of the things you'll need to learn and do in order to produce the actual item (book, newsletter, etc.) for self publishing.
16 Categories for Design Specialization:
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Annual Reports, Proposals
Business Forms
Catalogs, Menus, Product Lists
Collaterals
Crafts, Creative Printing
Identity Systems
Marketing Materials
Packaging
Periodicals
Presentation Graphics
Publication Art
Publications
Self Publishing
Signage
Web Design, Electronic Publishing
Word Processing, Resumes
Finding Your Niche in Desktop Publishing

